Holiday Inn Express:
150th Kentucky Derby Handouts

For Holiday Inn Express, I crafted a welcoming experience for patrons checking in for the 150th Kentucky Derby Weekend. I began by designing drink sleeves for the guests' rooms, aiming to enhance their excitement for the event, especially for those visiting from out of town. This inspired me to create a comprehensive guide for customers that covered the services they received during their stay, as well as the activities offered by the hotel.
 

The guide also provided a wealth of information about the Kentucky Derby, including its background and traditions, a schedule of events, and a rundown of the horses competing in the derby this year. Drawing from my own unique knowledge and appreciation of the Derby since moving to Kentucky, I aimed to include all the special details that make the event so memorable. This work not only added to the guests' stay but also helped them fully immerse themselves in the spirit of the Kentucky Derby.